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    T-Mobile walks back two changes customers and employees couldn’t stand

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    T-Mobile has been on a streak of unpopular moves lately, with some being minor inconveniences and others being straight-up baffling. In April, the carrier started getting stingy with promos, sparking immediate backlash from both employees and customers. T-Mobile has relented and mostly retracted those changes.

    Better phone promos again

    The first backtrack concerns a limit on device promos. T-Mobile had slashed the number of times an account could use a specific device promo from four down to two. The four per-account limit has officially been reinstated, per The Mobile Report.The change not only frustrated potential switchers, but also employees who depend on such transactions for commissions. Those apprehensions reportedly played a major role in T-Mobile‘s decision to revoke the change.

    Free lines get breathing room

    The second reversal involves device financing on free lines. T-Mobile barred most free lines from taking advantage of device discounts, with a few exceptions like Yearly Upgrades, “Third line free” promos, and Buy One Get One (BOGO) at the time of activation. 

    While the situation remains mostly the same, long-time subscribers who got “Line On Us” free lines years ago are now eligible for device promos again. The promo has been renamed “3rd Line Service Promo with New Line.”BOGO lines remain restricted even for veteran customers.

    Complaining works

    In this rare instance, it seems as though complaining loudly pays off. 

    That said, T-Mobile is unlikely to be cornered into making concessions or to let sentiments get the better of it. We suppose that the restrictions were affecting switching activity. Of course, with T-Mobile hiding subscriber counts due to possible slower growth, we’d never know.

    The times are changing

    With a rough 2025 springing Verizon into action and MVNOs nibbling at the edges, T-Mobile can’t afford to mess around. The reversal of a policy just a month after announcing it proves that T-Mobile is not immune to the consequences of a bad decision.

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