Intelligent analytics, powered by technologies like deep learning and generative AI, are making this possible. Real-time training allows AI to evolve continuously instead of waiting for quarterly refreshes. In addition, the data that newer predictive engines rely upon has expanded to encompass not just neat, numerical records but also messy, unstructured sources of insight-rich interactions. As a result, AI-powered analytics are moving enterprises from passive hindsight to pragmatic foresight.
AI takes predictive analytics—a broad discipline that includes predictive modeling, data prep, analysis workflows, interpretation of results, and decision-making applications—to new heights. “In many ways I think the word ‘analytics’ is giving way to AI,” says Gupta. “Everything is becoming AI.”
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